In this episode, I got the opportunity to spend some time with Patrick Bernardi, the Chief Marketing Officer at Hu-Friedy. He shared his story and how his past marketing experience has been super helpful as he has been tasked with moving Hu-Friedy forward in this new age of Dentistry.
We talked about an exciting new tool, The Practice Efficiency Playbook as as some great new informative videos with IgniteDDS Founder Dr David Rice and Ignite DA Founder Kevin Henry. A little business, and a little pleasure..we also got to learn a couple fun things about him as well. Thanks for sharing Patrick!!
PATRICK BERNARDI is a visionary global marketing catalyst with 20+ years of experience guiding transformational improvements in B2B and B2C brand marketing across a wide variety of industries. Laser-focused on next generation solutions, his core strength is in effectively challenging the status quo to help companies craft break-through marketing strategies that support over-arching business objectives.
Patrick is an innovative brand builder, compelling communicator and inspiring creative thinker who leverages his agency and client-side knowledge to create centers of marketing excellence for the organizations he joins.
In his current position, Patrick serves as Chief Marketing Officer and Senior Vice President at Hu-Friedy, a world leader in the design and manufacture of dental instruments and products. In this role, Patrick is responsible for directing and managing the global brand marketing function, including brand strategy, digital customer engagement, content marketing, CRM and creative services.
Over the past nine years, Mr. Bernardi has played a critical role in helping Hu-Friedy move forward, while also directing a wholesale repositioning of the brand and implementing contemporary marketing approaches designed to better align with the mobile and digital expectations of the modern consumer.
Patrick has held executive leadership roles for the last two decades with companies such as OfficeMax, Experian, Forsythe Technology Leo Burnett and Harte-Hanks. With vast understanding of the messages and tools needed to create emotional connections with target audiences, Patrick is an agile, leading edge brand strategist who keenly comprehends the keys to success in today’s competitive global landscape.
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John Stamper is the Host of The Digital Classroom Dental Podcast, The Digital Tradeshow Dental Podcast and AADOM Radio. He is also the CEO/Co-Founder of CE Exchange as well as the COO/Co-Founder of Goal Concepts. Follow John on FB, TW, LI & Instagram.