The Digital Tradeshow is a podcast about WHAT'S NEW and WHAT'S NEXT when it comes to the products and services you are currently using or want to use in your dental practice. Technology is changing fast when it comes to the products of the future so knowing even more about the companies you use is crucial./strong>


I will be interviewing companies throughout the industry and getting their perspective on the areas they are focusing on. I will also be providing them an opportunity to share with you "who" they are "why" they do what they do and "how" they are different when it comes to their approach and their mission.


Finally, get ready to learn some fun things such as, "what song best describes each company", as well as "their best piece of advice" & "a historical figure they would love to be for a day"



13 Years of Dental Experience

Sales Rep-Manager-Executive

From sales rep to sales manger to sales executive at one of the industries’ most well-known companies Brasseler USA, John spent thousands of hours selling products while meeting with and learning from Dental practices all over the country.

Dental Coach-Consultant

He then had the opportunity to spend time on the “other side” of the dental practice counter as a consultant/operations manager for one of the industries’ largest Dental Service Organizations, Mortenson Dental Partners. While at Mortenson, John spent time with dental teams at over 80 dental practices throughout the country coaching on areas like practice growth, team development and patient satisfaction.


From there, John ventured out on his own to start and co-found The Dental Exchange, a website full of tools and resources designed specifically for Dental Professionals. The Dental Exchange’s flagship product, The CE Tool is an online tracking tool that Dental professionals can use to track their continuing education hours in accordance with their state requirements.

The Dental Exchange has now grown and evolved into CE Exchange with the additional of a state of art CE Registration platform and Learning Management System called My CE Market.

Recently, he also started and co-founded Goal Concepts, an innovative software company that is focused on creating technology tools for small business owners, primarily in the Dental space. Goal Concepts flagship product, Dental Goal Tracker, is an easy to use tool that was designed specifically to help a dental practice stay on track with the goals they want to accomplish.